Telefonica Launches its First Video Service in Ecuador with Content from Grey Juice Lab


Grey Juice Lab, one of the world’s leading providers of premium VOD content and services, is once again providing Telefonica with content for its latest Movistar Play Video on Demand (VOD) service, which has launched in Ecuador.

Grey Juice Lab will enable Telefonica’s customers to rent the most popular blockbuster movies including Guardians of the Galaxy Vol. 2, Ghost in the Shell, Beauty and the Beast and Wonder Woman, among others.

Grey Juice Lab has worked closely with the local team to identify their needs and define the best strategy for the service. It will provide Telefonica with more than 500 movies a year from major Hollywood studios Warner Bros., Disney, NBC Universal, Paramount, Fox and Lionsgate.

To promote the launch of the service, Telefonica and Grey Juice Lab partnered with NBC Universal for an exclusive event in the capital city Quito. Guests were invited to an exclusive screening of F8: The Fate of The Furious which was released in cinemas that day.

Grey Juice Lab is also providing Telefonica with content processing and delivery services, subtitle and metadata creation, content programming and marketing. Grey Juice Lab will work with Movistar Play’s marketing team and the studios to implement marketing campaigns that will attract, and retain subscribers, and boost the consumption of their online content.

Damián Craimowicz, Regional Director for Grey Juice Lab LATAM said: “It’s great to be working with the team at Telefonica again on this latest service. Together we’ve created a compelling content offering that we’re sure will appeal to the local audience. We have a solid partnership and strong track record of success with Telefonica across Latam and this latest project is more proof of that.”

This is the latest in a series of Movistar Play services for which Grey Juice Lab offers premium content and services. Other territories include Argentina, Chile, Colombia and Central America.