This article first appeared in Advanced Television on June 26, 2017.
Grey Juice Lab, a provider of VoD content and services, has further strengthened its relationship with Telefonica after being chosen to provide content and services for its Movistar Play VoD service in Peru.
Movistar Play Peru, which was already offering movies via subscription and catch up, has worked with Grey Juice Lab to launch a transactional model. The new service will feature a TVoD catalogue of more than 500 movies from major studios including Warner Bros, Disney, NBC Universal, Paramount, Fox and Lionsgate. In the coming months, Movistar Play´s customers will be able to rent some of the world’s biggest movie titles including Beauty and the Beast, Guardians of the Galaxy 2, Cars 3, Despicable me 3, Wonder Woman, among others. The multiscreen service will be available on STB, PC, mobile and Smart TVs.
Damián Craimowicz, Regional Director for Grey Juice Lab LATAM said, “Peru is a country that has been steadily growing in the region and we believe Movistar Play is now well equipped to be the leader in the entertainment market. Grey Juice Lab will do everything it can to help Telefonica make that happen. For us, having a team located in Buenos Aires is key. Being part of the same region, only a few hours away from each country, gives us the necessary insight and resource to understand the local needs and resolve any issue with effective and creative solutions.”