This article first appeared in NexTV News on June 26, 2017.
Grey Juice Lab has announced that it was selected by Telefónica to provide T-VOD content and services for its Movistar Play VOD platform in Peru.
The streaming service, which was already offering movies via subscription and catch up, has worked with Grey Juice Lab to launch a transactional model. The new service will feature a TVOD catalogue of more than 500 movies from major studios including Warner Bros., Disney, NBC Universal, Paramount, FOX and Lionsgate.
This way, Grey Juice Lab further strengthens its commercial relationship with Telefonica. Other territories where both companies are working together include Argentina, Chile, Colombia, Central America and most recently Ecuador.
“Peru is a country that has been steadily growing in the region and we believe Movistar Play is now well equipped to be the leader in the entertainment market”, said Damián Craimowicz, Regional Director for Grey Juice Lab Latam.
This is the latest in a series of Movistar Play TVOD services for which Grey Juice Lab offers premium content and services including content processing and delivery, subtitle and metadata creation, content programming and marketing.