This article first appeared in CSI Magazine on June 26, 2017.
Grey Juice Lab has been chosen to provide content and services for Telefonica‘s Movistar Play on-demand service in Peru. Movistar Play Peru, which was already offering movies via subscription and catch up, has worked with Grey Juice Lab to launch a transactional model. The new service will feature a TVoD catalogue of more than 500 movies from major studios. The multiscreen service will be available on STB, PC, mobile and Smart TVs. This announcement comes just weeks after the launch of Movistar Play in Ecuador.