This article first appeared in telecompaper on June 27, 2017.
Premium VOD content and services provider Grey Juice Lab has announced a contract to deliver content and services for Telefonica’s Movistar Play platform in Peru. The VoD platform was previously offering subscription content and Grey Juice Lab has now helped to launch a transactional video on demand (T-VOD) service featuring over 500 movies a year from major Hollywood studios Warner Bros, Disney, NBC Universal, Paramount, Fox and Lionsgate.
Grey Juice Lab said it will also provide Telefonica with content processing and delivery services, subtitle and metadata creation, content programming and marketing. It previously helped the operator launch Movistar Play services in Ecuador, Argentina, Chile, Colombia and Central America.