Grey Juice Lab, global leader in content and VOD services, has signed an agreement with Altice Dominicana for the launch of its new Video On Demand service as part of its 4-Play strategy in Dominican Republic.
The launch will take place in Q2 2018 and will allow Altice Dominicana to offer content via its new OTT platform available on multiple devices.
The solution will include movies and TV series’ from Hollywood’s major studios as well as independent content providers. Customers will have access to an “all you can eat” subscription service and also to the latest blockbuster movies right after their window in theaters.
The subscription service will also have a category dedicated to kids with content aimed at preschoolers up to teens.
Manuel Mueses, Content Director at Altice Dominicana said: “Developing this new service has been hard and intense. Grey Juice Lab has been on our side throughout the entire process. We have found in Grey Juice Lab a true partner that will provide not only a great mix of content but operational support on the launching and on daily basis”.
In addition to the acquisition and aggregation of content, the agreement includes preparation and delivery, catalog administration, programming, and marketing support. Grey Juice Lab will collaborate with Altice Dominicana’s marketing team and the studios to create and implement marketing actions and campaigns to gain and retain subscribers and increase the VOD transactions.
Damián Craimowicz, Regional Director for Grey Juice Lab LATAM said: “We are very excited to be working with Altice Dominicana, where we have found an exceptional team. Our main goal is to help Altice Dominicana provide the best entertainment experience for its clients. Alongside Manuel we have a built valuable tailor-made service and we are sure it will appeal to the local audience”.