When launching a VOD service, it’s important you get the strategy right. But what’s right differs from region to region and operator to operator.
Our team of content, marketing and technology specialists work closely with you to create a customized digital content strategy that’s right for you. We help you draw up IPTV, VOD or Pay Per View business plans with a competitive approach suitable for your market.
We work with you to determine:
- Product, service and catalogue definition
- Content strategy
- Pricing & packaging
- Business modelling & planning
- Competitor analysis
- User interface & functionality
- Product/content roadmap
This consultation process ensures your service is launched with maximum impact and success on time and on budget.
As well as working with operators to launch new services, we also help companies with existing IPTV or VOD services to optimize their offering and ROI. We analyze an existing service’s performance and suggest new approaches to product strategy such as refreshing content catalogues, re-negotiating content agreements and exclusivity deals and re-considering competitive positioning.
By implementing such solutions we help customers develop best strategies to attract new consumers, differentiate content solutions and build on their current relationships with subscribers.