TCC Selects Grey Juice Lab to Provide Content on Demand

Through an exclusive agreement, Grey Juice Lab offers its catalog of premium content to TCC Vivo in Uruguay

TCC, the leading cable TV operator in Uruguay, and Grey Juice Lab, an expert in content for multiscreen TV and on demand solutions, announced an exclusive agreement for the provision of a full range of premium content to be viewed on TCC Vivo its video streaming service in TVs and multiple devices.

TCC Vivo, launched in 2012, allows subscribers to have full online access to content from any device. One of the unique features of the service is the ability to view any content at any time, and being able to pause, fast forward and rewind on all devices.

Through the recent agreement, TCC Vivo adds value to its portfolio and fulfills its strategy of incorporating Hollywood studio content in their service. This will allow the Uruguay operator to offer premium video entertainment to over 50,000 customers who can view the service on a PC, tablet, smartphone or TV with a decoder provided by the operator.

In cooperation with Grey Juice Lab, TCC will be able to offer subscribers Hollywood premieres a few months after theatrical release. Upcoming films will include The Hobbit: The Desolation of Smaug, Frozen, Thor: The Dark World, and the sequel to The Hunger Games along with an extensive library of classic movies.

Javier Ruete, CEO of TCC, said “Grey Juice Lab has given us the missing link for a complete service. TCC is an innovator, and we needed a partner who understands the business, the market and how to lead with us. The content offering makes all the difference in our business.

The customer is increasingly demanding and this pushes us to grow, improve and provide the best possible service, now with a much more attractive portfolio and current content.”

“We are very excited about this partnership that will boost this innovative service. It is very inspiring for Grey Juice Lab to share our experience and know how with our customers. Opening our new LATAM headquarters in Puerto Madero, Buenos Aires, where we already have ten people, has given a new momentum in the region, allowing us to be much closer to customers and to achieve greater levels of satisfaction,” said Mihai Crasneanu, CEO of Grey Juice Lab.