Grey Juice Lab Appoints Diane Powers to Join Asia Management Team

Grey Juice Lab, an expert in content for multiscreen TV and on demand solutions, today announced Diane Powers has been appointed Director Global Communications, Director Business Development Asia Pacific. In this role, Diane has dual responsibilities of leading global communications strategy of Grey Juice Lab, as well as business development in the Asia Pacific region. Diane will be based in Hong Kong and work closely with the Grey Juice Lab regional headquarters in Malaysia, expanding the customer support and business development resources in the region.

“I warmly welcome Ms. Powers to Grey Juice Lab in this newly created role. We are expanding our team and focus on Asia to respond to an increased demand for Grey Juice Lab’s turnkey and customised VOD services from mobile, fixed telecom and pay-TV operators in the region who require a short time to market and expertise in monetising the digital content value chain. Having Diane on board will provide additional momentum to our Asia strategy,” said Mihai Crasneanu, CEO of Grey Juice Lab.

Diane is a senior executive with extensive experience in the regional broadcasting industry with more than 15 years’ experience. She has held several leadership roles in her previous appointments at MEASAT Satellite Systems, PCCW and NDS Asia Pacific. Her experience includes marketing communications, business development and corporate strategy. She has demonstrated a strong track record of developing communications and business development strategy to fuel business growth.