Grey juice lab brings premium VOD and services to cable & wireless panama

Grey Juice Lab, a global expert in content for multiscreen TV and on demand solutions, today announced the company was selected by Cable & Wireless Panama to provide content and service for the +TV Digital video on demand (VoD) service.

+TV Digital offers subscribers over 250 channels with a wide variety of premium and exclusive content all transmitted over a 100% digital network. Seeking to energize the television market in Panama, +TV Digital innovates with a VoD service to enable viewers to decide what, how and when to watch the content of their choice. Grey Juice Lab will exclusively provide a wide variety of major Hollywood movies, independent films and adult content for the on demand service.

“+TV Digital is uniquely serving our subscribers in Panama with world class content and a service model that enables customers to only pay for the services they want. Our subscribers continue to demand premium content when they want to watch, on the device of their choice, and the enhancement of the VoD content offering with Grey Juice Lab is key to our strategy going forward,” said Carlos Enrique Ungo, VPS of Innovation and Business Development of Cable & Wireless Panama.

“Quality content plays a critical role in providing a high level of service to media subscribers. We are delighted to be selected by Cable & Wireless Panama to further strengthen their VoD offering and exemplify more entertainment, more possibilities,” said Mihai Crasneanu, CEO of Grey Juice Lab.

Grey Juice Lab scope of services for +TV Digital includes content aggregation, content processing and marketing services. In order to maximize the value of the content, the marketing services will play a key role in promoting the current titles that are available each month. Many of the movies will be available just a few months after theatrical release. Viewers can look forward to seeing Maleficent, Captain America: The Winter Soldier, I,Frankenstein and Guardians of the Galaxy in the next few months.