Grey Juice Lab expands LATAM presence with Movistar Play Service in Peru

This article first appeared on Rapid TV News on June 26, 2017. 

Premium video-on-demand (VOD) content and services provider Grey Juice Lab has further strengthened its relationship with Telefónica after being chosen to provide content and services for the Movistar Play service in Peru.

Grey Juice Lab said that it worked with the local Telefónica team to identify its needs and define the best strategy for the service. Movistar Play Peru, which was already offering movies via subscription and catch-up, has worked with Grey Juice Lab to launch a transactional model.

The new service, which comes hot on the heels of a similar deployment for Telefónica in Ecuador, will feature a transactional video-on-demand (TVOD) catalogue of more than 500 films from major studios including Warner Bros, Disney, NBC Universal, Paramount, FOX and Lionsgate.

In the coming months, Movistar Play´s customers in Peru will be able to rent titles including Beauty and the Beast, Guardians of the Galaxy 2, Cars 3, Despicable me 3, Wonder Woman, among others. All from the comfort of their own homes. The multiscreen service will be available on STBs, PCs, mobile devices and smart TVs.

Commenting on the deployment, Damián Craimowicz, regional director for Grey Juice Lab LATAM, said: “Peru is a country that has been steadily growing in the region and we believe Movistar Play is now well equipped to be the leader in the entertainment market. Grey Juice Lab will do everything it can to help Telefónica make that happen. For us, having a team located in Buenos Aires is key. Being part of the same region, only a few hours away from each country, gives us the necessary insight and resource to understand the local needs and resolve any issue with effective and creative solutions.”